Competitive Advantage

The real estate network that has the most competitive advantages to offer both home buyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX.

When you look for the highest quality real estate service, look to a RE/MAX Associate. Here's why RE/MAX Associates are "The Real Estate Leaders":

RE/MAX Market Share
RE/MAX Associates, as a group, have more exclusive listings and more customers than agents with any other competing real estate network.

Advertising
On average, a RE/MAX Associate spends about $5,000 each year on personal promotion and on individual and group advertising. Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry.

Network size
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 73,000 Sales Associates in 4,200 offices.

RE/MAX Sales Associates
RE/MAX Associates, on average, lead the industry in production and professional designations.

The RE/MAX Balloon logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®" slogan, is one of the most recognizable business logos in the world. With nearly 90 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.

An industry leader
RE/MAX was the first real estate network to be involved in more than 1 million transaction sides in a single year. Each transaction or sale consists of two sides, the listing side and the selling side.

Global expansion
With offices in 39 countries worldwide, RE/MAX is one of the fastest growing real estate franchise networks on the planet.

"The Hometown Experts With a World of Experience"
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in. Thus, committed to their local community, they have a deep personal interest in the customers they serve.

Committed to real estate service
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders. The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large. "Worth" magazine honored RE/MAX with its prestigious "Readers' Choice" award in both 1999 and 2000, naming RE/MAX the No. 1 real estate brokerage. "Entrepreneur" magazine has ranked RE/MAX the No. 1 real estate services franchise for three consecutive years.

More than 29 Years Above the Crowd
RE/MAX - now an established industry leader - will celebrate its 30th anniversary in 2003 and looks ahead to even greater real estate achievement in the years ahead.

WHY USE RE/MAX?

Quality Service
When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new home, you'll experience a whole new level of service.

First, RE/MAX Associates are "The Hometown Experts With a World of Experiences." Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block.

Consummate professionals, RE/MAX Associates lead the industry in advanced real estate education and production. That's why they're known as "The Real Estate Leaders" and why no one in the world sells more real estate than RE/MAX.

Customer Satisfaction
The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends. RE/MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average about 30 percent from those sources.

Education
RE/MAX Associates lead agents of competing companies in professional designations which denote specialized training and education. They dominate the Accredited Buyer Representative (ABR), Certified Relocation Professional (CRP), Certified Residential Specialist (CRS) and Leadership Training Graduate (LTG) ranks.

Production
That experience and education means RE/MAX Associates are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer. As a result, the average RE/MAX Sales Associate out-produces competing agents three to one.

Deciding to sell or buy a home is a big step. Make sure it's a step in the right direction by choosing the person best qualified to handle your real estate needs: a RE/MAX Sales Associate.

WHY USE RE/MAX?

Premier Market Presence
The real estate network with the most market share has the most to offer home buyers and sellers.

The sum total of all RE/MAX momentum, growth and Associate production over more than a quarter century is reflected in current RE/MAX market strength.

RE/MAX has already attained Premier Market Presence (PMP) in area after area across North America and is growing in market share in regions around the world. The organization has been the top-producing real estate network in North America for several years and is growing rapidly in Spain, South Africa, Israel, and other new international regions.

A measure of business leadership, PMP results from community-minded high-producing Associates giving superior customer service under a respected company banner. This formula for building market share breaks down into the following interdependent components of PMP. All of them together add up to Premier Market Share.

Premier Customer Satisfaction
The success of the network ultimately depends on each RE/MAX Associate providing unparalleled satisfaction to each of his or her customers. Advanced education, technological expertise and experience all translate into quality customer service. It's because of satisfied customers that about 70 percent of an average RE/MAX Associate's business results from repeats and referrals. Those sources of business account for about 30 percent of other agents' sales activity.

Premier Community Citizenship
RE/MAX Associates have always been among the leaders in their communities, devoting time and dollars to countless charities and local causes. Committed to their own personal charities, RE/MAX Associates and offices contribute tens of millions of dollars annually to their respective communities.

At the network level, RE/MAX sponsorship of the Children's Miracle Network is a prime example of RE/MAX community citizenship. One of CMN's largest corporate partners, the RE/MAX network has raised $32 million for the charity. CMN helps seriously ill children through contributions to local hospitals. Its Annual Broadcast, which airs throughout North America, regularly generates millions of dollars for kids in need.

Premier Quality Professionals
As a group, RE/MAX Associates lead agents of competing companies in experience, education and production. They average more than 13 years of real estate experience and - across the network - hold a higher number of professional designations than agents of any single competitor. The average RE/MAX Associate out-produces competing agents three to one.

Premier Brand Name Awareness
The red, white and blue RE/MAX Hot Air Balloon logo is one of the most widely recognized trademarks in North American business and is spreading throughout global markets.

Premier Market Share
The interaction of quality Associates, public recognition of the RE/MAX name and logo, customer satisfaction and Associate citizenship result in transactions and leading market share.

© 2002 RE/MAX International, Inc. All rights reserved.